Carta

Carta believes in innovators—and every big, beautiful, hard-fought idea they’re determined to bring to this world. So we built a brand that speaks to their ambition. The brand positioning, Infrastructure for Innovators, is represented through a visual system of building blocks. The system is dynamic and changes size to adapt to the content.

For the Carta website refresh, we worked closely with Carta’s product, editorial and people teams to rethink the website, from global navigation to page structure. As the main extension of Carta’s brand, the site visuals and headlines focused on innovator stories – centering each accomplishment with the person behind the company. Additionally, detailed illustrations and clear CTAs grounded page orientation and gave guidance to Carta’s portfolio of products.