Opportunity Fund

In 2020, SoftBank created The SB Opportunity Fund, a $100 million venture fund for outstanding Black, Latinx, and Native American founders. We partnered with the Opportunity Fund team to articulate a powerful brand message in an open letter to founders. We chose this frank, straight-forward form of communication to match the sincerity and importance of the OF’s offering.

The entire brand system acknowledges the essential role of both capital and community in nurturing extraordinary, Black, Latinx, and Native led companies.