Public

Public is a fin-tech start-up looking to change the stock market status quo by inviting younger, more diverse, and non-traditional voices into the investing conversation. By changing the culture of the stock market, they have already helped over a million people feel more comfortable investing and take a more active role in building their financial future.

Our challenge was to reimagine Public’s existing brand identity in order to create something unique and expressive that highlighted the humanity of the brand. Inspired by the diversity of voices and collaborative culture, we built Public’s identity to represent an exchange of ideas and a platform for growth.