LOVE

A collaboration between the ATP Tour, Art Blocks Engine and Martin Grasser, LOVE is a collection of 300 unique digital artworks that uses in-match sports data to celebrate impactful moments from the 2022 Nitto ATP Finals in Turin, Italy.

Our project is based on the idea that there is beauty in the very rules of the game. One of those rules is the court, a highly regulated environment that is essentially a handful of rectangles and lines. Add a ball—a circle, really—and the formula is complete. What we have is not just a record of incredible skill and sportsmanship, but art, as it were, ready-made.

Each artwork is a singular output of a custom-built algorithm that brings together the lines of the court and a bright yellow ball with thirty color palettes, 114 camera angles, various zoom levels, and match data—from the fastest serve to the championship winning shot—to generate endless possibilities.