Newvelle Records

In 2013, musicians Elan Mehler and Jean-Christophe Morisseau crossed paths while teaching and performing in Paris. With a shared a passion for music as well as a frustration with the current state of the music industry, they created Newvelle Records, a boutique vinyl label working to produce high quality music while providing musicians the respect and compensation they deserve. Newvelle came to us for a strategic foundation and design support to connect them with both new and existing audiences.

Each year, Newvelle releases six records exclusively on vinyl along with curated artwork and literature. We brought our brand strategy to life with creative celebrating their latest release: The New Orleans Collection, featuring new recordings from New Orleans greats Irma Thomas, Little Freddie King, Jon Cleary, and Ellis Marsalis. Our record sleeves and social media campaign combine Daymon Gardner’s intimate portraits with two typefaces drawn in-house—And Repeat Serif and 188 Sans.