Nike

In collaboration with our friends at Must Be Something, Nike delivered a simple, urgent brief—“the world feels stuck in a rut. We believe that running can get us all moving again.” Directed by Edgar Wright and accompanied by a badass Bollywood remix by Dan the Automator, Nike: Choose Go is a tour-de-force of energy and purpose on a global scale. The campaign features Kobe Bryant, Giannis Antetokounmpo, Gi Manqui, Kylian Mbappé, Sadie Sink, Kevin Hart and many, many more.

Client

Nike

Services

Creative Direction
Copywriting