Street Soccer USA

Street Soccer USA is a program for kids 6 to 18 years old, special needs populations, homeless families and adults, and people in recovery. Since its founding, SSUSA has positively impacted the lives of over 15,000 youths and adults and established a presence in 14 cities. SSUSA is the official partner of the Homeless World Cup and the Street Child World Cup, tournaments which provide valuable international experience for program participants.

Street Soccer USA came to us in search of a brand identity that would capture the excitement of their product and underscore the importance of their mission. We leapt at the chance to work on a project that combined social impact with a fresh take on one of our favorite sports.

We developed a visual identity that utilizes the pattern, movement and geometry of soccer. These elements expand outwards to create a mark and an accompanying graphic language. The resulting system is simple, clean, and flexible. 

Client

SoftBank

Services

Strategy
Branding
Web Design