SoftBank Vision Fund

Led by the venerable Masayoshi Son, SoftBank is a 35+ year old Japanese company that was largely unknown in the West until 2017 when SoftBank launched the Vision Fund. At $100B, the Vision Fund immediately dwarfed ALL other sources of venture capital around the world, both disrupting venture investing and the way the world’s most promising companies grow and scale.

When SoftBank approached us, they wanted help establishing a brand that both aligned with leadership perspectives and could hold up against harsh criticism common in the field. Like their investments, our work had to be carefully crafted with the long-term in mind. Our simple, directive positioning line, “Shared Vision, Amplified Ambition,” is a promise to founders—the fund’s most important audience.

The Vision Fund is a global organization with a distinctly future-forward orientation. For this reason, a gradient representing the sunrise—with all of the optimism and potential it symbolizes—is the graphic element upon which much of the Vision Fund’s brand is built. Over a multi-year, close-knit partnership, we’ve brought the brand to life through website, film, photography, hard-working presentation materials, and more.